Four

FOUR is a self-initiated visual identity created around a family trip to Iceland in 2026. The project started from a simple idea: imagining what would happen if a family holiday became a brand.

As the four of us now live increasingly separate lives and don’t get to be together as often, the identity takes closeness and shared time as its starting point. Forms connect, separate and come back together across the logo, secondary mark, graphic system and custom typeface, reflecting four individual paths briefly meeting in the same place.

The visual world extends into the trip itself, turning photographs, hiking routes, postcards, shared playlists and everyday moments on the road into branded assets. What began as something made purely for fun became a way of documenting the experience through design — giving a temporary family moment its own visual language.

Year: 2026
Client: Self-initiated
Sector: Travel & Lifestyle

Art direction – Branding – Custom typography – Graphic design – Photography – Visual identity