Redesign of brand identity
Packaging
Art Direction
Merchandising
M2M Noodles is a ramen shop in Valencia, where you can enjoy homemade dishes made by the owner, who prepares them right there in front of you. I decided to redesign their corporate identity as it’s a place I often walk past and I noticed that it didn't fully represent the values and personality of this small but popular restaurant.
My proposal for the redesign of this local restaurant is not just about changing a logo. It’s about breathing new life into a space that is more than a restaurant; it’s a meeting point, a refuge for lovers of good food, an oasis of authenticity in the middle of the urban hustle and bustle.
Designers have a fundamental role in our world: to add value through our creativity and vision. In this project, my goal is to do just that: to add
value not only aesthetically, but also socially and economically, creating a corporate identity that reflects the essence of the business and strengthens its connection to the community. In addition, my goal was also to enrich the image of a small business, because I consider it important to promote support for these businesses.
