Design of Brand Identity
Packaging
Art Direction
Tears Sans is a playful and satirical design project that shines a light on the everyday struggles of creatives. Packaged as a box of tissues, it symbolizes those moments of frustration we all know too well: impossible deadlines, vague feedback like “make it the same but different,” or the dreaded “can we make the logo bigger?”
Beyond its humorous facade, Tears Sans serves as a critique of how creative work is often undervalued, while also celebrating the resilience of designers. It’s a reminder that even amidst chaos and countless revisions, we can find reasons to laugh, cry, and keep creating — now, with style.
This project combines wit and thoughtful design to spark meaningful conversations about the challenges and realities of the creative industry today. By blending humor with a touch of satire, it highlights the struggles faced by designers while celebrating their resilience and ingenuity. It offers a mix of humor, introspection, and a heartfelt nod to the passion, dedication, and creativity that keep us pushing forward, even in the face of tight deadlines, vague feedback, and endless revisions.
This project combines wit and thoughtful design to spark meaningful conversations about the challenges and realities of the creative industry today. By blending humor with a touch of satire, it highlights the struggles faced by designers while celebrating their resilience and ingenuity. It offers a mix of humor, introspection, and a heartfelt nod to the passion, dedication, and creativity that keep us pushing forward, even in the face of tight deadlines, vague feedback, and endless revisions.
